From Furniture Factory to Global Cycling Force: The Story of Cube
Cube’s story begins not on the open road, but in a Bavarian furniture factory. In 1993, Marcus Pürner, a young man passionate about mountain biking, saw a gap in the market. Dissatisfied with the limited choices and high costs of available bikes, he decided to take matters into his own hands.

Starting in a small corner of his father’s factory, Pürner began assembling bikes with high-quality components from around the world. This hands-on approach and focus on quality allowed Cube to quickly establish a reputation for reliable and innovative bikes. Fueled by the burgeoning popularity of cycling in Europe, Cube’s reach extended beyond their local market.

Throughout the 1990s and early 2000s, Cube experienced rapid growth. They expanded from assembling bikes to designing their own frames, constantly pushing the boundaries of technology. Their commitment to German engineering and cutting-edge materials like carbon fiber solidified their position as a major player in the cycling industry.

Today, Cube is a global brand with a comprehensive range of bicycles for various disciplines. From high-performance road bikes to comfortable touring bikes and capable gravel bikes, Cube caters to cyclists of all levels and riding styles. Despite their international success, Cube remains rooted in its German heritage, with a strong focus on quality, innovation, and rider experience. Their journey from a small-scale furniture factory endeavor to a cycling powerhouse is a testament to their dedication and passion for the sport.