From Cyclocross Champion to Cycling Brand: The Story of FOCUS
FOCUS bikes boast a heritage rooted in competitive spirit. Founded in 1993 by cyclocross World Champion Mike Kluge, the company emerged from a place of passion and a desire for better equipment. Dissatisfied with the bikes he was riding professionally, Kluge, a champion across various cycling disciplines, decided to create his own.

The FOCUS story began in the Black Forest of Germany. Kluge’s extensive knowledge and experience as a top cyclist fueled the development of FOCUS bikes. Their initial focus, unsurprisingly, was on cyclocross bikes. The “MARES” model, named after Kluge’s 1992 world title win, became a symbol of their commitment to performance and innovation.

Early success in the cyclocross scene laid the foundation for FOCUS’s expansion. They quickly diversified their offerings, introducing mountain bikes in 1994 and touring bikes in 1995. By 2003, they had entered the road bike market, showcasing their ability to cater to a broader range of cyclists.

A significant milestone came in 2006 with the production of their first carbon fiber frames. This move towards advanced materials solidified their position as a forward-thinking brand. Partnerships with professional cycling teams further cemented their reputation for performance and reliability.

Today, FOCUS remains a prominent player in the European cycling market, offering a comprehensive range of road, mountain, cyclocross, and even e-bikes. Their commitment to German craftsmanship, cutting-edge materials, and rider experience continues to drive their development. From the dreams of a world champion to a respected brand, FOCUS’s journey is a testament to the power of passion and a dedication to creating exceptional bikes for all types of cyclists.