From Humble Beginnings to Global Giant: The Story of Giant Bicycles
Giant’s story isn’t one of a flashy startup, but of a company built on hard work and a passion for cycling. Founded in 1972 by King Liu in Taiwan, Giant initially focused on manufacturing bicycles for established American brands like Schwinn. Liu’s expertise in manufacturing and his commitment to quality quickly established Giant as a reliable producer.

The turning point came in the 1980s. As worker strikes disrupted production at American factories, Giant stepped in to fill the gap. Their efficiency and quality control impressed retailers, and Giant began establishing its own brand identity. It wasn’t just about manufacturing; Giant embraced innovation, becoming one of the first companies to invest in mass-producing carbon fiber frames, a revolutionary material for lightweight and efficient bikes.

Throughout the 1990s and 2000s, Giant continued to grow. They expanded their product lines beyond road bikes, introducing mountain bikes and later, gravel bikes, catering to a wider range of cyclists. Their dedication to research and development yielded numerous advancements, from aerodynamic designs to comfortable endurance geometry.

Today, Giant is a global leader in the cycling industry. They offer a comprehensive range of bikes for all types of riders and disciplines. From entry-level models to high-performance machines, Giant remains committed to quality and innovation. Their journey from a Taiwanese manufacturer to a global cycling giant is a testament to their dedication to the sport and their relentless pursuit of creating exceptional bikes for everyone.