From Humble Beginnings to Canadian Trailblazers: The Norco Story
Norco’s journey began in 1,964, not with a grand vision, but in a converted chicken coop. Founded by Bert Lewis in British Columbia, Canada, Norco initially focused on assembling and selling bicycles for international partners. Their dedication to quality and innovation quickly established them as a reliable manufacturer.

The turning point came in the 1970s. As worker strikes disrupted production at American factories, Norco stepped in to fill the gap. Their efficiency and quality control impressed retailers, and Norco began establishing its own brand identity. It wasn’t just about manufacturing; Norco embraced innovation, becoming one of the first companies to produce ten-speed bicycles, helping to popularize this versatile option.

By the 1980s, Norco was a force to be reckoned with. They were instrumental in popularizing BMX bikes, a new cycling trend. More importantly, they recognized the growing interest in mountain biking. The “Bigfoot,” released in 1983, was one of the first mountain bikes designed specifically for the Canadian market. This commitment to off-road riding became a core part of their identity.

Throughout the years, Norco continued to diversify its offerings. They introduced road bikes, comfort bikes, and later, gravel bikes, catering to a wider range of cyclists. Their dedication to research and development yielded numerous advancements, from lightweight carbon fiber frames to comfortable endurance geometry.

Today, Norco stands as a leading Canadian cycling brand. Their bikes are known for their durability, performance, and innovative features. From their humble beginnings in a chicken coop to becoming a global trailblazer, Norco’s story is a testament to their commitment to quality, innovation, and the spirit of exploration.