From Gunsmiths to G gravel Grinders: The Orbea Story
Orbea’s story stretches back to 1840, rooted in the heart of Spain’s Basque Country. Founded by the Orbea brothers, Juan Manuel, Mateo, and Casimiro, the company initially focused on a rather different kind of machinery – firearms. However, the winds of change were blowing. By the 1930s, bicycles were gaining immense popularity, prompting the Orbea brothers to shift gears and establish Orbea Bicycles.

This shift proved to be a defining moment. Orbea embraced the burgeoning cycling scene, participating in the Tour de France as early as 1934 with Spanish cyclist Mariano Cañardo. Their racing heritage continued to grow throughout the 20th century, with Orbea bikes conquering stages in both the Tour de France and Vuelta a España.

Beyond racing success, Orbea remained dedicated to innovation. In 1969, facing financial challenges, the company made a bold move. Employees formed a cooperative and purchased Orbea from the Orbea family. This shift not only secured the company’s future but also instilled a strong sense of ownership and pride among its workforce.

The latter half of the 20th century saw Orbea solidify its position as a major player in the cycling industry. They expanded their product line beyond road bikes, introducing mountain bikes in 1989. Their commitment to quality and performance remained constant, with Orbea bikes continuing to be ridden by professional cyclists and everyday riders alike.

Today, Orbea stands as a global leader in the cycling industry. Their dedication to innovation extends beyond just bicycles; they’re actively involved in sustainable practices and fostering a strong cycling culture. From its roots in traditional gunsmithing to becoming a pioneer in the world of gravel bikes, Orbea’s story is a testament to adaptation, innovation, and a passion for two wheels.