From Sussex Shores to Global Gravel: The Orro Story
Orro Bikes, a British brand born in 2005, embodies the spirit of innovation and craftsmanship that thrives in the cycling haven of Sussex. Founded by Ian Wilson and Paul Butler, both passionate cyclists with a background in high-end cycling products, Orro aimed to create exceptional bikes for serious riders.

Their vision was simple yet impactful: design the best and most stylish bikes for riders who demand performance. They weren’t satisfied with simply assembling bikes; they craved a level of control over the entire process. This dedication to in-house design and development became a hallmark of the Orro brand.

Orro quickly established themselves for their commitment to quality. Their bikes, known for their beautiful hand-painted finishes in Sussex Beacon, stood out not only for performance but also for aesthetics. They prioritized high-quality materials and components, ensuring their bikes could handle the demands of serious riders.

Beyond aesthetics and quality, Orro embraced innovation. The “Gold,” their first model, was a testament to their focus on rider needs. Developed specifically for Gran Fondo events – challenging long-distance rides – the Gold offered a comfortable yet efficient geometry for conquering long stretches of road.

Today, Orro remains a prominent player in the cycling industry. While road bikes were their initial focus, they’ve become major players in the gravel bike market. Their Terra series offers a range of options for adventure and endurance riding, catering to riders who crave exploration and performance on gravel paths.

Orro’s dedication to quality, innovation, and rider-centric design continues to inspire a loyal following. Their British roots and commitment to in-house development solidify their position as a unique brand, offering beautiful and capable bikes for cyclists who value both performance and style on the road and beyond.