From Titanium Frames to Modern Innovation: The Pivot Cycles Story
Pivot Cycles isn’t your typical bike company. Founded in 2007 by Chris Cocalis, a veteran of the cycling industry, Pivot emerged from the ashes of another company – Titus Cycles. Cocalis, a passionate innovator, had spent 17 years building a name for Titus, known for its high-performance full-suspension mountain bikes. However, a desire for a fresh start and a focus on cutting-edge technology led him to create Pivot.

The name “Pivot” itself reflects the company’s dedication to suspension design. From the very beginning, Pivot partnered with suspension guru Dave Weagle to utilize his innovative dw-link suspension design. This design prioritized pedaling efficiency while offering exceptional control and comfort on descents, a key advantage for mountain bikers.

Pivot’s early success came with their aluminum Mach 4 and Mach 5 models, featuring the dw-link system. These bikes quickly gained a reputation for their performance and durability, attracting serious mountain bikers. Pivot didn’t stop there. They embraced carbon fiber technology, introducing lighter and stiffer frames while staying true to their core principles of suspension design and rider performance.

Today, Pivot stands as a respected brand in the mountain bike industry. Their bikes cater to a wide range of riders, from cross-country racers seeking lightweight efficiency to enduro enthusiasts demanding maximum control on technical terrain. E-bikes have also become a part of their repertoire, showcasing their commitment to adapting to evolving cycling trends.

Pivot’s story is one of passion, innovation, and a constant pursuit of creating the best possible ride experience. From their initial focus on refining suspension design to their embrace of new technologies, Pivot continues to push the boundaries in the world of mountain bikes.