From Southeast Asia to Global Gravel: The Polygon Story
Polygon Bikes, a name synonymous with performance and value in the cycling world, boasts a rich history rooted in Indonesia. Founded in 1989 by PT Insera Sena, Polygon initially focused on manufacturing bicycles for the burgeoning Southeast Asian market. Their early success stemmed from a commitment to high-quality, affordable bikes, catering to the growing demand in the region.

In the 1990s, Polygon expanded beyond its domestic roots. They established concept stores under the name “Rodalink,” offering not just their own bikes but also parts and accessories. This move not only increased brand awareness but also allowed them to directly connect with customers and understand their evolving needs.

The early 2000s saw Polygon venture into international distribution, with Australia becoming their first major export market. Their reputation for quality and affordability continued to pave the way for success. This period also saw them embrace new technologies. While aluminum frames remained their core offering, they started incorporating carbon fiber components in select models, providing a lighter and stiffer ride experience.

Today, Polygon stands as a leading global manufacturer of bicycles. They cater to a wide range of riders, with their gravel segment experiencing a surge in popularity. The Bend R Series and Path X series exemplify their commitment to offering feature-rich gravel bikes at accessible price points. Polygon also manufactures bikes for other well-known brands, showcasing their production expertise.

From their humble beginnings in Indonesia to their current position as a global cycling player, Polygon’s story is one of constant evolution and strategic growth. Their dedication to quality and affordability remains at the heart of their success, making them a popular choice for riders seeking value and performance across various cycling disciplines, particularly the ever-growing world of gravel riding.