A Ribble Through Time: The Story of a British Cycling Icon
Ribble Cycles, a name synonymous with British cycling heritage, boasts a rich history dating back to 1897. Founded by the Read family in Preston, Lancashire, Ribble began as a modest bicycle shop on Watery Lane, nestled amidst the picturesque Ribble Valley.

Initially, the focus was on bespoke steel frame building and repairs, catering to the growing cycling scene in Victorian England. This dedication to quality and craftsmanship became a hallmark of the Ribble brand. Early on, they recognized the potential of the “safety bicycle” design, then a revolutionary innovation, and embraced its production.

The 20th century saw Ribble establish itself as a major player in the British cycling scene. They actively participated in races, with their bikes ridden by cycling legends like Sir Bradley Wiggins and Geraint Thomas. Beyond racing success, Ribble remained at the forefront of innovation. In the late 1980s, they became one of the first to embrace mail-order bicycle sales, a precursor to today’s direct-to-consumer (DTC) model.

This shift towards online retail allowed Ribble to reach a wider audience and offer competitive pricing. Today, Ribble thrives as a leading DTC brand. Their bikes, ranging from the high-performance CGR SL to the budget-friendly Gravel AL, cater to a diverse range of cyclists. Their commitment to in-house design and cutting-edge technology ensures their bikes remain competitive in the ever-evolving cycling industry.

From its humble beginnings on Watery Lane to its current position as a prominent online retailer, Ribble’s story is one of adaptation, innovation, and a constant pursuit of excellence. They have successfully navigated the winds of change in the cycling world, remaining a true British cycling icon for over a century.