Salsa Cycles: From Californian Roots to Gravel Glory
Salsa Cycles, a name synonymous with adventure and exploration on two wheels, boasts a rich history deeply rooted in the burgeoning mountain bike scene of the 1980s. Born in Paradise, California, the company emerged from the vision of Ross Shafer, a passionate cyclist and skilled frame builder. Disenchanted with the limitations of road bikes for venturing onto dirt paths, Shafer started building his own custom mountain bikes in 1981, utilizing innovative features like 650B wheels – a concept considered radical at the time.

The name “Salsa” embodies the spirit of adventure and a touch of unconventional thinking that would define the brand. Shafer, recognizing the growing demand for off-road exploration, started producing a line of production frames in 1984, aptly named the “Ala Carte.” Salsa quickly gained recognition for its commitment to functionality and rider comfort. Their frames prioritized a relaxed geometry that put riders in a comfortable position for long days on rough terrain, a philosophy that continues to influence their designs today.

Throughout the 1990s and 2000s, Salsa continued to push boundaries. They were among the first to embrace chromoly steel tubing, known for its durability and comfortable ride characteristics, for their mountain bikes. This focus on rider experience over pure weight reduction resonated with a growing segment of cyclists seeking adventure, not just speed.

Today, Salsa Cycles is a major player in the cycling industry, offering a diverse range of gravel bikes, mountain bikes, and touring bikes. They remain true to their roots, prioritizing innovation, functionality, and rider comfort. Whether conquering challenging mountain trails or exploring remote gravel paths, Salsa bikes are designed to empower riders to push their limits and experience the thrill of adventure on two wheels.