Santa Cruz Bicycles was born in 1993 from the minds of Rob Roskopp, Mike Marquez, and Rich Novak in Santa Cruz, California. The company emerged from a shared passion for skateboarding and a desire to push the boundaries of bicycle design.

Their first creation, the Tazmon, was a groundbreaking full-suspension mountain bike with 80mm of travel, setting a new standard for off-road performance. This focus on innovation and pushing the limits has been a hallmark of Santa Cruz ever since.

Over the years, Santa Cruz has expanded its range, venturing into road bikes, gravel bikes, and e-bikes while maintaining its commitment to cutting-edge technology and superior ride quality. The brand has become synonymous with high-performance bikes, with a strong emphasis on suspension design and durability.

Today, Santa Cruz Bicycles is a global leader in the cycling industry, known for its iconic models like the V10 downhill bike and the versatile Tallboy. The company continues to innovate and push the boundaries of what’s possible on two wheels.